Yum! Luck [On The Town]

1 Jun

Last night I stumbled upon a sweet happening at Madewell in University Village – Molly Moon’s book signing! This was especially awesome because 1) I had no idea MM had a book and 2) free ice cream sundaes and sorbet cocktails.

  • Not just any sundae – a chocolate ice cream, chocolate syrup topped with fresh whipped cream, sprinkled with bee pollen sugar sundae
  • Not just any sorbet cocktail – the Suzie Bee cocktail ( see recipe below)

After a particularly busy and expensive series of book signings this fall, I had sworn them off and decided not to feel obliged to buy the books, just listen to the authors. Well, that went straight out the window last night. TIP: If you’re an author thinking about how to make the most of book signings, offer ice cream sundaes. Duh. Failing that, approach a shopper who may not even be there for your signing and compliment her necklace. After a little mutual adoration society banter back and forth, she will more than likely buy your book.

Bonus cute factoid – I can really appreciate Molly’s commitment to a color. She chose her turquoise necklace and her Sharpie to match the molly moon blue!

The book signing tour continues for a while – maybe you can catch Molly on one of her next stops.


4 Responses to “Yum! Luck [On The Town]”

  1. Selina June 2, 2012 at 11:32 pm #

    The last book signing I went to, I had to stand and then if I wanted my book signed I had to wait in a line forever. Next time, I’m hanging with you!!!

    Love the sharpie color!!!! And the necklace. I found an etsy seller that makes something similar for $75. 🙂

    • Virtuous Wrongdoing June 6, 2012 at 10:30 am #

      Nightmare. It must have been a big deal book signing! Who was it, Martha Stewart?!

      • Selina June 6, 2012 at 8:39 pm #

        No. It was Jen Lancaster. I can’t remember which book. But people were acting like it was Martha!

      • Virtuous Wrongdoing June 6, 2012 at 10:54 pm #

        Hmmm…I’m going to have to bing that one. Sewing lady?

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